Borough and postcode pages
Use borough names in headings and mention the postcode districts you cover. People search both ways.
Web design in London
Web design for London businesses.
Search in London is hyper-local. Customers type “plumber Croydon” or “electrician Bromley”, and city-wide terms are dominated by big national firms. The smart move is to be very clear about the boroughs and postcodes you cover.
Getting found locally
How London customers find a business.
Trying to rank for “plumber London” against national firms and lead-generation sites is an expensive way to lose. Trying to rank for “plumber Bexleyheath” or “boiler repair SE9” is a fight a well-built local site can win. That means pages organised around the boroughs you cover, mentioning the neighbourhoods and postcode districts people actually use.
London customers are also some of the most impatient on the planet, often searching on a crowded train or a weak signal. A lean, fast site with a call button that is always in reach makes a real difference when the next result is one tap away.
London boroughs and areas customers search for
Bromley Croydon Bexley Greenwich Lewisham Sutton Kingston upon Thames Richmond Havering Barnet Enfield Southwark
A multi-page site can give each of the towns you cover its own page, written about the work you actually do there.
Web design for London
What we focus on for London businesses.
Fast on a crowded train
Lean pages, compressed images and minimal scripts, so the site loads on patchy mobile data.
Answer the London questions
Parking, permits, access to flats and how you handle them: answer them on the site and you save a phone call.
Stand out from the big firms
Real photos, your own reviews and a direct line to the person doing the job. Things national firms cannot fake.
Recent work in London
BH Roofing Group
A 30-page website for a roofing company covering Kent, London & Essex, with 12 town pages and 3 county pages so local customers can find them by town.
30 pages8 service pages12 town + 3 county pages ~1.4 MB fully scrolled
5.0 client's Google rating (8 reviews)
Prices
Same clear prices, wherever you are.
One-off build prices, with a free preview before you pay.
One-page site
from£349
A single, sharp scrolling page. Ideal if you just need to look the part and get the phone ringing.
- One fast, mobile-first page
- Click-to-call & WhatsApp buttons
- Quote / contact form
- Google-ready basics (titles, schema, sitemap)
- £0/month hosting
Multi-page site
from£595
Home page plus a page for each service and the towns you cover, so Google can match you to local searches.
- Home + individual service pages
- Town pages for local Google searches
- Quote form that can open WhatsApp prefilled
- Sticky mobile call bar
- £0/month hosting
Bigger / custom
from£1,200
More pages, more features, or something a bit different. We will scope it with you and give a fixed price.
- Larger page counts
- Custom features scoped with you
- Booking or payments if needed
- Everything in multi-page
- £0/month hosting
£0/month hosting on every site · Domain included and set up for you, registered in your name · Optional upkeep £15–£25/month
Questions
London questions, answered.
Can a small business really rank in London?
Yes, by going narrow. A focused site with pages for the boroughs you cover, a well-kept Google Business Profile and genuine reviews can rank locally even against much bigger firms.
Should I use borough names or postcodes?
Both. Many people search by area name, others by postcode district. We use borough and neighbourhood names in headings and mention the postcode districts you cover in the copy.
Do you work with London businesses?
Yes. We are based in the South East and work with London businesses all the time, by phone, WhatsApp and email.
Let's talk
Ready to get found across London?
Free preview before you pay. £0/month hosting. Straight answers from the person who builds it.